From the judges: Very strategically executed, this video starts with the typical football scene, which is legendary for Alabama football, but quickly connects to the other opportunities available at Alabama, such as entrepreneurs, authors, and performers. High energy music with the footage that reflects the same energy at the university is compelling to the audiences of prospective students, but also resonates with alumni. The video was also produced in-house with a reasonable budget and more than 150 million views, which is impressive.