From the judges: Very impressive entry. Their social media account growth in such a short time was amazing. Excellent pivot that made lemonade out of lemons!
Emory School of Medicine Virtual Match Day 2020
Digital Communications > Digital Communications: Social Media
Institution: Emory University
Title of entry: Emory School of Medicine Virtual Match Day 2020
About this entry: In mid-March, at the start of the U.S. COVID-19 pandemic, graduating students at Emory University School of Medicine (SOM) were matched with medical residencies across the country. The traditional Match Day event, which normally takes place in the lobby of the SOM, with hundreds of faculty, family, friends and fellow students, was moved to a virtual event. The tearing open of envelopes was replaced by a video chat countdown and synchronized email that hit inboxes promptly at noon – starting hundreds of collective clicks and heartfelt video congratulations from faculty, staff, students, and residents captured on social media and multimedia platforms.