Silver
 

Institution: The University of Alabama

Title of entry: Alabama Alumni Magazine

About this entry: Alabama Alumni Magazine is the primary magazine for The University of Alabama alumni and campus community and is produced by The University of Alabama National Alumni Association. It is a quarterly magazine that has a circulation of approximately 35,000, and focuses on campus news, association news, athletics, as well as feature articles that highlight both the careers and lives of alumni and what is going on at UA. The magazine aims to tell these stories in compelling and different ways, through beautiful photography, compelling graphics and different types of stories, from full length features to Q&As.

We focus on compelling stories about alumni that are meant to entertain and inspire. This year, that has meant covering the impact of COVID-19 on campus, its students and employees, but also covering the stories of alumni who are working in their respective fields to make a difference in their communities. It has also meant highlighting the 50th anniversary of the integration of UA athletics--a story that no one else on campus highlighted this year. This is an extension of what we do every issue, looking for interesting alumni stories to highlight, whether it is through a photo feature, a short profile with a career timeline or a full length feature. We believe our 2020 issues were a particular success, primarily because of the outreach we received by readers afterward, asking us for extra copies or even if we sold posters of the covers of the magazines.