From the judges: Outstanding production quality from both an audio and video perspective. The message of the video brings home the impact that the university has on the state and its citizens, highlighting its core mission.
Serving North Carolina
Category
Video > Video on a Shoestring
Description
Silver
Institution: University of North Carolina at Chapel Hill
Title of entry: Serving North Carolina
About this entry: Public service is a core focus of the University of North Carolina at Chapel Hill’s mission. In fall 2019, University Communications produced a video that highlights the work our campus community does to live that mission across North Carolina. The project was created by a small team within University Communications on a short timeline of just about one month and featured 18 faculty and staff members, one alumna and two students on campus and across North Carolina. The video aimed to promote and drive excitement for the Tar Heel Bus Tour, a three-day bus tour across North Carolina for 90 Carolina faculty members and senior administrators to learn more about the state they serve. In addition, the video was also shown at an annual ceremony to celebrate the University’s founding, was published on Carolinas homepage and social media channels and was the University’s featured video on YouTube for one year.