From the judges: This entry had a very creative design. Their engagement results were quite impressive! Positive and engaging alumni content during a stressful time.
#CarolinaHeroesDay
Category
Digital Communications > Digital Communications: Social Media
Description
Silver
Institution: University of North Carolina at Chapel Hill
Title of entry: #CarolinaHeroesDay
About this entry: In honor of National Superhero Day on April 28, 2020, the Office of University Communications, working closely with Carolina’s Athletics Department, encouraged the Carolina community around the world to thank our Tar Heel superheroes: our faculty, staff and essential workers at UNC-Chapel Hill as well as health care workers at UNC Health. We asked Tar Heels everywhere to post on their social media platforms a picture of themselves wearing Carolina blue and a message of appreciation, using the hashtag #CarolinaHeroes. The multi-platform, multi-brand effort vividly demonstrated the immense value of the heroic work being done by Carolina’s faculty, staff, essential workers and health care workers; mobilized the Carolina community into a powerful, visible show of support for their fellow Tar Heels; and created a morale boost during a difficult time.