From the judges: This video serves as a great rallying cry for the Vanderbilt community. The peppy, upbeat nature of the music, and the inspiring images and language show how unified the Vanderbilt family is in the face of adversity. The professional and polished nature of the film was impressive.
Anchor Down. Step Up. Campaign Anthem Video
Category
Video > General Information - Short
Description
Grand Gold
Institution: Vanderbilt University
Title of entry: Anchor Down. Step Up. Campaign Anthem Video
About this entry: Vanderbilt University’s Division of Communications developed and executed an integrated communications and marketing campaign, “Anchor Down. Step Up.,” to support the university’s Return to Campus Plan, to inform and inspire all members of the university community, and, ultimately, to drive adoption of COVID-19 safety protocols (e.g. wash your hands, wear a mask, physically distance, monitor symptoms, etc.). Built on the popular “Anchor Down” rally cry, the “Anchor Down. Step Up.” campaign successfully engaged the Vanderbilt community and has been a critical part of the university’s successful approach to slow the spread, as the university’s positive COVID-19 test result numbers continue to trend much lower than city, state and national percentages. The campaign’s anthem video, created in house, was shared across our flagship social media channels and featured university leadership, the athletic director, coaches, faculty and staff encouraging the community to “Anchor Down and Step Up.”