From the judges: This entry was, by far, the most outstanding use of limited resources, including funding, personnel, and time. We were very impressed by the connectivity with the multiple audiences.
"Stop the Spread" marketing campaign
Category
Marketing > Branding Programs - Institution Wide
Description
Grand Gold
Institution: James Madison University
Title of entry: "Stop the Spread" marketing campaign
About this entry: James Madison University employed a "Stop the Spread" campaign in response to COVID-19. JMU strongly believes in the value of the on-campus experience and we are committed to providing our students with the opportunity to attend classes and live on campus this year. However, as we prepared for reopening this fall, we were faced with a unique set of challenges due to the COVID-19 pandemic. In order for us to be successful and provide the safest environment possible, we need the full cooperation of our campus community and a collective commitment to the health and well-being of our entire community. "Stop the Spread" is a comprehensive campaign to help protect all Dukes and reinforce the importance of everyone doing their part to stop the spread of coronavirus.