From the judges: The concept and execution of this system was very thorough and descriptive. They did a good job explaining the purpose of the artwork and how to use it. The downloadable templates are also very useful for all of the campuses to stay on the same page.
NOVA "Mosaic" Brand System
Category
Marketing > Visual Identity Systems
Description
Silver
Institution: Northern Virginia Community College
Title of entry: NOVA "Mosaic" Brand System
About this entry: The Mosaic is a modular identity system that represents the rich diversity of students, offerings, and opportunities that exist within Northern Virginia Community College. It represents our brand pillars: Springboard to Opportunity, Relevant and In-Demand, Real World Diversity, Confident and a bit Defiant, Directness, Warmth & Sincerity, Secure and Established, and Experts in the Field. This graphic kit of parts equips NOVA with templates to be used for any number of branded materials, as well as the individual components and guidelines to create new materials. The Mosaic has been successfully applied to our website, digital marketing, internal and external communications, signage, promotional materials, and more. Attached are several examples of the mosaic templates and the guidelines for using them.